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http://v.cogent.co.uk/hd/2017/03/23/AChildOfMineMar2017

TV star Keeley Hawes has taken part in the recording of a hard-hitting radio promo for child bereavement charity A Child of Mine.

Keeley, star of Ashes to Ashes and The Missing, is a long-time supporter of the Stafford based charity which offers support services to parents who have lost a child.

Along with a child actor, Keeley agreed to voice the short audio promotion, produced with the help of marketing agency Cogent Elliot.

The promo starts with a girl telling her parents: “I’m sorry I didn’t grow up the way you wanted me to. I guess I was just difficult”

The girl then talks about the “trials” her parents must have gone through, before concluding: “I’m sorry I got cancer so young…I’m sorry I died as a baby.”

Keeley Hawes then adds: “When you lose a child, it can feel like your future dies too.

“A Child of Mine is here to help you find a way through, should the unimaginable happen.”

Gayle Routledge founded a Child of Mine after her two-year-old son Lewis died of cancer in 2010.

The charity has grown to offer support to bereaved families throughout the UK and has established partnerships with major children’s hospitals, including Great Ormond Street, London and Birmingham Children’s Hospital and with hospices, such as the Donna Louise Children’s Hospice, Stoke-on-Trent.

“Keeley gives fantastic support to A Child of Mine,” said Gayle. “It isn’t the first time that she has supported us with voiceover work and she has helped raise awareness in other ways, including via social media.

“We really appreciate Keeley taking time out of her busy acting schedule.”

To seek the support of A Child of Mine please go online to www.achildofmine.org.uk
Details of how to support or donate to the charity are also available via the website. The charity is based at the Hub, Eastgate Street, Stafford.