Strategi Solutions are First Past the Winning Post with Racecourse Project

Partnerships with major businesses, charities and sporting organisations in Staffordshire is driving jobs and growth at the Strategi Solutions Group.

The Newcastle-based business has enjoyed rapid expansion after winning major contracts across the UK.

And the Strategi Solutions formula has proved a winner closer to home with Uttoxeter Racecourse.

A full marketing and design review led to a major refresh of the racecourse’s brand.

Hayley Locker, Head of Sales and Marketing at the Staffordshire course, said: “Refreshing the branding has been among my top priorities since joining the racecourse team in 2015. The old brand was flat and it didn’t communicate the values that we live and breathe here at Uttoxeter.”

Hayley commissioned asked Strategi Solutions to carry-out customer research before working on the brand.

“Strategi Solutions got under the skin of the Racecourse to breathe new life in to the brand. The design developed has given Uttoxeter an icon to work with that is totally unique to our venue and racecourse, taking the shape of the track whilst linking in to a marque of significance from the local area.”

The Strategi Solutions design team has is continuing to work with Uttoxeter Racecourse on creative marketing collateral for both race days and non-racing events.

The Strategi Solutions Group was founded by business woman Wendy Dean in 2015.

An award-winning HR Director, Wendy has forged links in culture change amd people management with companies across the UK, including Burton-based Palletforce.

And Wendy has developed the Strategi Solutions brand by employing an experienced 12-strong team, with specialists in areas including marketing, design, training and HR.

Lyn Rowe, Director of Sales and Marketing, said: “Working with Hayley and the Uttoxeter Racecourse team was a fantastic experience and it was incredibly rewarding to be able to stamp our mark on an iconic Staffordshire venue by revamping the racecourse branding.

“We were able to look at all their design work, including a full rebrand. The new brand encompasses everything from signs to ties and scarves, press adverts, social media collateral, outdoor media, web design, and food outlets.

“Our team also completed the design work for the Wrights sponsorship of the racecourse’s grand stand and food outlet. Wrights is another valued customer at Strategi Solutions Group.”

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