After tirelessly honing their skills in the studio and on the touring circuit, alternative rock and metal band Alter Eden are looking to grow their audience away from their North Midlands heartland with the release of their single, Colourless.
Formed by vocalist Nick Pilgrim and guitarist Alex Coleman, Alter Eden are a band with a master plan.
Alter Eden’s bravery is self-evident in both their music and ethos. The Staffordshire-based band say they have a plan for a “new model for the music industry”, of which this searing single, is the latest manifestation.
With a driving rock structure, catchy hooks and an alternative approach, coupled with a huge production sound, Colourless announces Alter Eden to a wider audience.
Colourless may be the first high profile release from Alter Eden but it forms part of the plan which sees the band keep up a fast-paced release of material possibly unrivalled by their rock peers.
“We’ve all been in bands since we were in our teens but Alter Eden was formed as the opportunities for alt-rock bands were exploding,” said Pilgrim. “So we had an idea that if we could put out fortnightly content to our audience and release a regular stream of new music and videos, then maybe fans would breathe that in, keeping them hungry for more of our sound.”
“Add that to a killer live show and we think we’ve got something special. It looks like it’s working.”
Pilgrim and Coleman formed Alter Eden in 2014, in Stoke-on-Trent, and were joined by Aled Roberts on bass and drummer, Simon Whitney.
Shaping their live sound after their Idols & Influences in Muse, letlive. & Deftones, the band have recently supported a cast of major up & comers such as Black Peaks, Max Raptor, Myth City & I Cried Wolf, their live reputation winning them a nod for Best Rock band at the Staffordshire Music Awards, support and attention from Shure & even a Stagg cymbal endorsement for drummer Simon.
The story behind the making of the new single helps to demonstrate Alter Eden’s commitment to their art. Having heard a track by Brighton band, Black Peaks on Radio 1 (who recently supported Deftones at Wembley), Nick and Alex tirelessly sifted through two years of their tweets to find the name of their producer Mark Roberts, who after hearing their demos, invited them down to his south coast studios to lay down their first tracks with him.
“We were blown away by the sound that he was shaping, and we knew it was a perfect match for our blend of Alt Rock & Metal” said Nick “We just heard ‘that sound’ and knew we had to work with Mark”.
The record was then mastered by Peter Hewitt-Dutton of multi-award winning Metropolis Studios who boasts an impressive catalogue of work including Bring Me the Horizon, Led Zeppelin’s new remasters and Florence & The Machine.