Andrea paints a bright future with the help of Let’s Do Mentoring

Andrea Siegertsz and Jayne Phillips

Talented artist Andrea Siegertsz spends her time painting super heroes and fantasy princesses.

But the Knypersley artist has now found a business fairy godmother in Let’s Do Mentoring’s Jayne Phillips.

Andrea called on Let’s Do Mentoring for help after a chance meeting with a member of the Staffordshire Chambers of Commerce team at a networking event.

Andrea previously worked as a designer for well known footwear company Pod.

A North Staffordshire girl, Andrea decided to turn her talent for painting into a business after returning to the area in recent times.

“I have always been artistic and I offered my services to paint a mural at a local church,” said Andrea who is married to well known local radio presenter Den Siegertsz.

“The response was good and it proved to me there was a demand for mural painting.”

This led to Andrea starting up Khromaworks and she has become a firm favourite with parents looking for the wow factor when redecorating their children’s bedrooms and play areas.

Added Andrea: “Having a business mentor has been a great help and I have really hit it off with Jayne.

“I work alone and it is wonderful to have someone to bounce ideas off.

“When I’m working I am in my own artistic bubble and it is good to have Jayne there to get me to focus on the business and helping to plot a way forward.

“Mentoring has helped me to set a proper pricing structure and to think about how to market my business.

“We decided to concentrate on children’s murals and related products such as a range of door plaques.

“I am currently growing the business slowly through word of mouth and social media such as Facebook.”

Jayne said: “Andrea is a delight to work with. Her enthusiasm and talent shines through and she is making good progress with Khromaworks.

“An early issue was getting her to charge a fair rate for the job. It can be difficult for artists to show their real value as people often do not understand the complexity of the work carried-out.”

“We are looking at marketing plans and analysing Khromaworks’ customer base.

“I see my role as being a critical friend to Andrea. Khromaworks is still a young business but is going into 2014 with confidence high.”