Business friends help James feel at home as new insurance company launches

Andrew Knight and James Miller

An experienced North Staffordshire insurance broker has gone back to his roots to fulfil an ambition to serve businesses in the Staffordshire Moorlands. 

James Miller has founded Miller Commercial Brokers in his home village of Alton. 

And James’ passion to get involved in local business has led him to call on several North Staffordshire businesses during preparations for the company launch. 

Work is almost complete on the restoration of Alton’s disused former Methodist Chapel where Miller Commercial Brokers will set up offices together with Andrew Knight, a Chartered Financial Planner. 

The chapel, a prominent and historic building on the village High Street, was last used as a base for Alton’s Homing Pigeon Society and had fallen into disrepair. 

“I grew up in Alton and like many local teenagers had my first taste of employment at Alton Towers, so it feels great to be setting up my business in my home village,” said James. 

 “It also fits in well with my belief that the best way to win and maintain clients is to build a long term relationship based on trust. Where ever possible we have used people we have worked with in business to help with the renovation work and other requirements in setting up Miller Commercial Brokers.” 

As well as calling on the help of James’s father, an experienced builder, to lead the renovation work, James and Andrew commissioned the services of HC Architects, of Cheadle, and Dendrite Fabrications, of Leek, and Prolec Midlands Ltd, of Rocester, to work on the office building. 

Further service providers include UK Business IT and Yellow Circle Web Solutions, both based in Stoke-on-Trent. 

With a combined experience in the financial and insurance industry in North Staffordshire of over 40 years, James and Andrew have primarily built up contacts through business networking. 

James added: “I met all my suppliers in this way and have set up Miller Commercial Brokers with a belief that face to face contact and service can give me the edge over the corporate, increasingly internet based competition. I strongly believe that traditional business and insurance broker practices are as relevant as ever.” 


For media enquiries contact Nigel Howle on 0776 2043436, email [email protected]

To find out more about Miller Insurance Services please visit the website; 

Notes to Editors: 

Miller Commercial Insurance is based in the heart of the Staffordshire Moorlands, with deep roots and knowledge of the local area. We are able to offer a comprehensive and tailored review of all your insurance requirements because, well, simply everyone’s business and personal requirements are different.

Our trade knowledge, coupled with access to a large market of insurance providers will leave you safe in the knowledge that you’re covered for all eventualities, and your insurers truly understand your business.

We offer insurance products to a one-man band through to a multi-million pound business ranging from shops, officescommercial and residential landlordsmanufacturing, wholesalers and tradesman.

We offer a free review of your existing insurance arrangements with no obligation, and will travel to your premises, as we believe in getting to know our clients rather than just being a voice and the end of a phone.