Creative team unites to help Sir Bobby’s charity

Creative North Staffordshire companies joined forces to help Sir Bobby Charlton’s landmine research charity to put on a major awards ceremony.

PR agency Howle Communications works with Find A Better Way on its media and communications. 

And when a series of videos were needed to help tell the story for Find A Better Way’s £1,000,000 awards competition dinner, Howle Communications’ owner Nigel Howle recommended award winning video makers, Inspired Film and Video. 

Nigel worked with Inspired to script and film the videos including one featuring 1966 World Cup winner Sir Bobby. 

Other films told the story of university science and engineering teams who have been awarded money after Find A Better Way challenged UK led research teams to come up with hi-tech proposals designed to improve landmine detection and destruction across the globe. 

The films were shown as Sir Bobby announced the awards winners at a gala dinner in Mayfair, London. 

Inspired also filmed proceedings on the night and have produced a series of short videos for the charity’s website and You Tube telling the Find A Better Way story. 

A third North Staffordshire firm, Hilton Studios, were called upon to provide AV equipment at the event. 

Meanwhile, Nigel worked with Lisa Gilliver of eyefourdesign to write and design a newsletter handed–out to guests at the event. 

The awards dinner was sponsored by international security solutions provider Rapiscan Systems who have a site in Biddulph. 

Find A Better Way is a unique charity set up to seek technological solutions to the problem of detecting landmines. 

The metal detectors and probes currently used by demining teams are basically the same as those used in World War Two. 

By promoting new technology, FABW believe detection rates could be cut by half – saving millions of lives. 

Research is complemented by the charity’s humanitarian and education aims including work to open pathways to providing affordable prosthetic limbs to aid victims of landmine incidents. 

Howle Communications owner Nigel Howle said: “I have worked with Find A Better Way since 2012. Sir Bobby is very passionate about achieving the charity’s goals and this has helped me to raise the profile of Find A Better Way with news items in the media. 

“Video is a superb way of explaining the charity’s often complex work and, having worked with Inspired and seen the quality of their work, I had no hesitation in recommending them to Find A Better Way. 

Michael McDonald, of Inspired Film and Video, added: “It has been great to work on such a globally important and high profile project. I think it is fantastic that North Staffordshire has played a role in raising the profile of the charity and the vital work it does. The project has been an absolute pleasure to be a part of.” 


For media enquiries contact Nigel Howle on 07762043436, email [email protected]