Enterprising website solutions helps Yellow Circle grow by design

Ian and Kate Hazeldine

A growing web company stepped up to the challenge to develop websites for a water aid charity and an organisation encouraging school pupils to become young entrepreneurs. 

Yellow Circle Web was commissioned to develop websites for Water for Africa and the National Enterprise Challenge – both based in their home city off Stoke-on-Trent. 

Yellow Circle, based in Etruria, Stoke-on-Trent, was approached by the organisations which were looking for modern, clear on-line marketing solutions. 

The finished websites are easy for the charities to update and benefit from the latest Search Engine Optimisation (SEO) techniques resulting in very high rankings on internet search engines. 

Yellow Circle was founded in 2007 by husband and wife, Ian and Kate Hazeldine. 

Ian, an experienced web developer, said: “We were delighted to be approached by both Water for Africa and the National Enterprise Challenge. 

“Infact, the National Enterprise Challenge team really challenged us as they came to Yellow Circle just weeks before their competition launch and wanted a site ready for their first day. 

“We pride ourselves on excellence both in the quality of work and our customer service and we were happy to work late into the evenings to complete the task.” 

Kate added: “We moved from a home working environment to our first proper office in Salem Street, Etruria, around a year ago and we have had a great year. 

“We have now been joined by a third member of the team, Jordan Statham, who has come to us as an apprentice as we wanted to give a younger person the chance of employment and training.” 

The National Enterprise Challenge is run by Stoke-on-Trent based Youth Enterprise CIC, a not for profit organisation, which aims to raise the aspirations of young people across the UK. 

The Challenge will see 100 schools hosting enterprise events, with one group from each school progressing to a London final where they will get the chance to ask questions of renowned entrepreneur and star of the Apprentice TV programme, Lord Sugar. 

Director Ben Dyer said: “We needed help to get things ready for our launch and Yellow Circle Web were highly responsive. The website has really helped the challenge to hit the spot with schools.” 

Water for Africa is based in Longton, Stoke-on-Trent. The charity was founded by philanthropic business people and provides water drilling machines and equipment to African countries together with training so that local people can provide vital supplies for their neighbours. 


For media enquiries contact Nigel Howle on 0776 2043436, email [email protected] 

Notes to Editors: 

Further information on Yellow Circle Web Design can be found online at www.yellowcircle.co.uk 

The national Enterprise Challenge can be found at www.nationalenterprisechallenge.co.uk and Water for Africa at www.waterforafrica.org.uk