Fitness trainer Flo, 26, opens new North Staffordshire studio with an aim to transform the lives of gym-phobic local residents

An award-winning volleyball coach and personal trainer has opened a new fitness studio in North Staffordshire.

Flo Owen is expanding her aptly named Go With The Flo training company and has ambitions to attract a new audience of people who want to improve their health but may feel anxious about attending a traditional gym.

Aged just 26, Flo, from Penkhull, has worked hard to build up her savings and has used them to build a well-equipped fitness studio in part of the garden at her home.

It’s a family enterprise, with Flo’s brother Rob, a property business owner and designer, working to design the new studio to Flo’s specifications.

The building has an ample gym floor space, with gym mirror, a squat rack and weightlifting platform, with multiple free weights, kettlebells, and dumbbells, and by-fold doors opening up into a grassed area for outdoor exercise.

It opened for fitness sessions on Monday (July 8).

Flo said: “Alongside a passion for fitness and sport, I have been entrepreneurial since my teens and that’s helped me to build a business and savings to invest in my new studio.

“Go With The Flo was founded three years ago but opening the studio is a major step forward.”

With higher level personal training and nutrition qualifications, together with qualifications in sports massage, Flo can offer a holistic training experience to clients.

She combines her own Go With The Flo work with one-day a week as a health, nutrition and lifestyle practitioner at Swan Health and Rehabilitation, a well-established practice in Keele, and is the head volleyball coach at Staffordshire University, winning the accolade from the university of Coach of the Year for the 2023/24 season. She is well known on the volleyball scene, both playing for and coaching at the highly successful Newcastle (Staffs) club.

Flo said the intimacy of her new studio, combined with its position in a residential area, will help her to encourage more people to work on their health and fitness needs.

She explained: “There are many people who find the idea of working out at a corporate style gym, on a business park, daunting and perhaps even intimidating. Go With The Flo studio is tucked away in a garden and caters for small groups and one to one training sessions.

“People who I have worked with see me as empathetic, as well as motivational, and that’s reflected across the wider Go With The Flo community of customers. It’s a completely non-judgemental, encouraging, and vibrant space, in a private setting in Franklin Road, Penkhull.”

“I’m confident that I can attract a new audience and help them to thrive, providing benefits for their physical and mental wellbeing.”

Go With The Flo offers an easy-to-use fitness app where clients can track workouts, gain motivation, and build nutrition plans.

Flo added: “I want to thank Carys Roberts and her team at Swan Health and Rehabilitation who have always encouraged me to build my business alongside supporting their clients. Their work ethic and knowledge continue to be a huge support for me.”


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