Giant wayfinder signs by local company Graphix help visitors to Stoke City’s bet365 Stadium

Football supporters are benefitting from giant signs pointing the way to entrances and all the facilities at the bet365 Stadium.
The striking 3D images have been designed by Stoke-on-Trent based design and print specialists Graphix, in collaboration with Stoke City Football Club.
Using architects’ drawings and photographs, Graphix produced wayfinder signs mounted on walls and freestanding posts around the perimeter of the stadium.
Anthony Emmerson, Supporter Growth and Services Manager for Stoke City FC said that, along with the club’s marketing and facilities team, he had been looking at ways to signpost visitors to locations around the ground. The new signs show entrances, paths around the stadium, safety assembly points, matchday bus stops and even attractions such as the Sir Stanley Matthews and Gordon Banks statues.
“The whole fan experience is really important to us, we work very closely with Graphix on various marketing and branding projects.,” said Anthony. “With our marketing and facilities team, they have delivered an amazing project for us, creating fresh and clear concepts; managing, producing and delivering the whole project in a professional manner and on budget. We’ve already had positive feedback from the fans, which gives the whole team a buzz.”
Graphix offers a single source solution for print and marketing material from offices at Norton, Stoke-on-Trent. Managing Director Stephen Ward said: “This bespoke signage, ranging from 1.5m to 2.4m wide, was designed & created in house, printed directly onto composite Alupanel sheets via our new Flatbed printer, which uses protective UV inks. These displays have been installed directly to the walls of the Stadium, illuminated with LED trough lights and at various points around the perimeter, mounted to powder coated metal posts & set in concrete. I’m really pleased with the finished project. The team have done a great job, yet again.”
The company is responsible for design, production of all signage at the bet365 Stadium. Graphix also works with the bet365 company, along with other well-known names such as Novus, Butters John Bee and Help for Heroes.
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