Major recognition for Stone businesswoman Aly Davidson

Work to rebrand and grow her family building company has led to national recognition for Stone-based businesswoman Aly Davidson.

Aly has been shortlisted for a Women in Construction award less than two years after joining her husband, John, as a business partner.

“I immediately set to work on re-inventing the business and rebranding, from Davidson Design and Build, to Xtenda.

“I’m thrilled to be recognised and shortlisted against several national construction companies. “Working alongside John, I’ve ensured our small family business provides the very same high quality products, skills and services that are usually only expected from the major house builders.

“Xtenda is exactly the kind of building company that I would want to use on my own home and we get fantastic feedback from customers.

I’m so proud of how our wonderful team conduct themselves and maintain the respectful image of our brand.”

Husband and business partner John said: “We have designed our service to protect our customers from stress and uncertainty, by offering a range of legally binding guarantees, charters, safeguards and measures to ensure they always feel safe, supported, confident, and in control throughout their building project. We are on a mission to put an end to ‘Cowboy Builders.”

Miss Kay Porter, from Stone, said: “This was the second project I’d worked with Aly and the Xtenda team on – a complete kitchen rebuild and installation. As previously, their attention to detail, project management and client liaison were exceptional and the outcome better than I could ever have imagined! I would definitely choose Xtenda again.”

To find out more about Xtenda, please go online to