One Way Electrical launches new EV Smart Charging brand

The growing appetite for electric vehicles has led bright sparks One Way Electrical to start up a new EV charging business.

EV Smart Charging aims to resolve the major issue holding back householders and companies from buying green, electric cars – a lack of charging points.

The new business will generate a new role as a business development manager at the Longton-based company, with additional jobs predicted as demand grows.

Wayne Bennett, owner of Longton, Stoke-on-Trent, based One Way Electrical, has invested in EV installation training for half of the 12-strong team and has developed a new EV Smart Charging website, see 

Wayne said: “EV Smart Charging is targeting both the domestic and commercial market. More car manufacturers are now producing electric cars and vans and the public demand is there. A recent survey by the AA showed that the main barrier to purchasing an electric vehicle is the fear of not being able to charge it and we believe that’s where our new business can help.

“One Way Electrical has a UK-wide reach, working to manage the supply of electricity for large infrastructure contracts across England and Scotland in recent months. We will bring that know-how and business knowledge to the EV Smart Charging, working with companies to fit multiple smart charging points at business parks, large companies, hotels, leisure centres and in the public sector across the country.

“And we are also geared up to provide home charging systems within the Midlands and North West. Our newly trained staff have OLEV approved installer status. This gives access to government grants for customers, with funding of up to £350 towards the purchase and installation cost on a home smart charging unit.

“Grants are also available in the commercial market for companies looking to install smart chargers for use by staff and customers.”

Wayne said that One Way Electrical’s reputation in the commercial and industrial sectors will give EV Smart Charging a competitive edge, adding: “Quality is at the heart of our offer. We will only use top-rated car charging stations at every location. Prior to installation, we will assess each premises unique requirements, so that  we can ensure we provide a cost-effective, quick charging and tailored solution, The types of car charging stations that we are able to provide, range from standard 3-pin plug-in systems for residential properties, through to entire networks for large corporations, public spaces or shopping centres.

The Government has now brought forward the date when petrol or diesel cars will stop being sold, from 2040 to 2035, and has suggested that this could even be accelerated further, to 2030. Currently, the number of charging points lags behind demand and, unless installation is stepped up, the UK will fail to meet its targets.

The EV Smart Charging website has been built in collaboration with Norton, Stoke-on-Trent based Graphix.


For media enquiries please contact Nigel Howle by telephone on 0776 2043436 or by email at [email protected].