People Change expert Wendy Dean recognised in the Forward Ladies business awards

Penny Whitelock and Wendy Dean

Penny Whitelock and Wendy Dean

A leading HR and people management expert has been named among the Midlands region’s Business Women of the Year.

Wendy Dean, Managing Director of Strategi-hr, has been shortlisted in the SME Emerging Business category of the Forward Ladies Women in Business Awards 2016.

Wendy founded Strategi-hr in June 2015 and has led the business on a strong growth path in its first year of trading.

The company, based at the Genesis Centre, Chatterley Valley, Stoke-on-Trent, has won high level workplace management contracts and developed innovative, industry leading training packages.

“The Forward Ladies nomination is fantastic for our growing business and is an honour for our professional team at Strategi-hr,” said Wendy.

“Forward Ladies was formed to encourage the development of professional women leaders and is a perfect fit for our ethos at Strategi-hr.

“We not only provide a holistic HR, culture change and employee engagement service but also have a passion for the development of women business leaders. Our innovative Why Women Don’t Play Golf programme, for example, is tailored to developing the women business leaders of the future.”

Wendy is herself an example of women with the ability to succeed in male dominated boardroom environments. She previously held executive roles at Steelite International and FedEx UK.

Within months of founding Strategi-hr, Wendy acquired training company Improve Managers Ltd, taking company owner Penny Whitelock into the Strategi-hr fold as Director of Learning and Development.

“Strategi-hr provides services that form a one-stop-shop and are tailored to a company’s individual needs,” added Wendy. “Culture change is an important part of our offering, we have developed creative ways to help organisations understand the need for change, and to connect people strategy to their business strategy.   The team is now four strong and is looking to expand further in the coming months.

“Bringing about such changes can lead to commercial development and growth. Other services include:  bespoke development programmes such as leadership, customer care and team leader, coaching, customer and HR services

The Forward Ladies Women in Business Awards recognises outstanding achievements at regional and national level.

The West Midlands final will be held at the Hyatt Regency Hotel, Birmingham, on September 28 and the winners will progress to a national grand final on 1 December.

To find out more about Strategi-hr, please go online to


For media enquiries please contact Nigel Howle: 0776 2043436 or [email protected]


Notes to editors:

Strategi-hr Ltd focuses on culture change and the supporting people engagement strategies required to make change stick. The business is based in Stoke-on-Trent and support local and national companies in achieving their culture programmes through its values of Partnership, Innovation, Honesty and Impact.