Content is more important than ever in business marketing.
It has to be unique, you should never simply copy words on other websites.
For example, I was among a team of freelance writers recruited to populate a golf travel website. It was a mammoth task as we had to speak to the secretary at every golf club in the UK.
If there was any suggestion that copy was cut and pasted from a club website, you were off the job. No excuses.
You should Blog because
- It is great for SEO – 300-500 word Blogs with naturally placed keywords help websites rank organically for search
- It encourages engagement
- This can generate leads – but don’t be tempted to make it sales.
- It is good for social media – post a headline and link on social media to drive traffic back to your website.
If you want to learn more, why not attend https://www.eventbrite.co.uk/e/kickstart-your-marketing-and-pr-tickets-58632839401?aff=efbneb on Thursday, April 4?